ELEPHANT TALES - the stories behind the brands

A brand is only as good as the people behind it.

Our 'Elephant Tales' are designed to introduce you to some inspiring people that walk their talk and stand behind their brands.

ABOUT WOOLLAM

Craig talks about the History of Woollam and his personal journey with the company. Worth a look if you’d like a look behind the scenes at how this great company has evolved over its 136-year history.

THE BRAND TRANSFORMATION

Craig shares his personal insights into how the Brand Transformation journey has impacted the company – Some excellent takeaways here that will change the way you think about branding!

SOME ADVICE

Craig offers some sound advice to anyone looking at embarking on some brand growth – definitely worth watching if you’re thinking about working on your brand!

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