Strategy. Creative. Marketing.

SERVICES – Brand Creation – Brand Marketing

We specialise in re-branding established businesses.
Our clients are business owners who are ‘really great people, doing really great things.’

They’re experts at what they do but are not fulfilling their potential because their brand and marketing are letting them down. We work with these passionate, but often frustrated people, partner with them and build their business from the inside out – defining, creating, developing, marketing and managing one of their biggest – and often overlooked assets – their brand.

We’re all about brands and we can assist you to UPDATE, DEVELOP, CREATE or GROW yours.

Our process follows a tried and tested series of stages, that gives you complete clarity around every part of your business, allowing us to develop branding and marketing that works and enables you to speak clearly and confidently to your selected market.

Strategy Services

Brand Research Learn how your customers perceive your Brand, why customers choose your services over your competitors, and how to deliver your Brand effectively to create a strong and accurate brand presence. Identify your Brand Essence and your Brand Positioning, so you better deliver your products and services and fine-tune your brand image.

Brand research will identify your differentiation in the mind of the customer, understanding why customers choose to purchase certain products and how companies can leverage a strong brand to command loyalty – and potentially a premium price – from customers. Our brand research is ideally conducted via one-on-one interviews with a selection of your customers.

Brand Workshops
Our tailored workshops are surprising and powerful, allowing you that valuable time to step back from your business and explore your direction from a new perspective.

We run a series of powerful and insightful workshops giving you an opportunity to go back to the foundations of your business, review and discuss core elements that are critical to the success of your business and your Brand. You’ll gain valuable (often surprising) insights into your business exploring:

Business Objectives, Business Goals, Vision + Mission + Values, Consumer Insights, Brand Personality, Competitor Analysis

Brand Naming
Often, after spending time in the research phase, our clients ask us to rename their company. The process of renaming is a lot clearer at this point, as we have the facts and have identified solid and rational reasons for going down this route. Brand renaming is not something we take lightly and is carried out thoroughly and following a series of rigorous tests to ensure your new name will not only reflect who you, but is ‘ownable’ online in this fast-paced digital world.

Brand Audits
If you have a successful brand and would like to look at changing, growing or developing it in any way, the best place to start is with a Brand Audit. We combine a series of methods including research, workshops, visual identity audit and internal audit to get a clear picture for you to assist you in making the right decisions for your Brand. We’ll give you a fresh insight into your Brand’s current position in the marketplace compared to your competitors and review its overall effectiveness.

Brand Guidelines
If you have a brand, you need to protect it and one of the simplest yet sometimes overlooked way is to produce a clear set of guidelines. These guidelines will cover your complete brand strategy as well as your visual aspects of your Brand, ensuring you maintain consistent visuals, voice, messaging and digital presence.

Creative Services

Visual Identity Design
One of the most substantial aspects of your Brand is your Visual Identity – this encompasses your logo, graphic elements, colours, typefaces – everything you use to communicate your Brand to your audience. Your visual identity will paint a picture that accurately reflects your Brand’s essence, personality, story and strengths. It will be organised, effective, and something to be proud of, that you can enjoy using daily throughout your business.

Graphic Design
If you are looking for any support in delivering material to your audience, you will likely require some professional graphic design. Whether you’re looking at developing a new website, producing a brochure, creating some marketing collateral, improving your online presence, graphic design is at the core of providing quality, professional results-driven solutions.

Digital + Web Design
Having a well-designed website is critical to the success of your Brand. It’s no longer a ‘nice to have’ – having a solid and consistent online presence is a ‘must-have’. We can work with you to design and develop your website, Social Media presence and create a consistent and powerful impact online that drives business and generates leads.

Copywriting + Content
An often-overlooked element of your website is the design and production of effective content and copy. This extends to producing engaging strategic designs and imagery for your Social Media presence to deliver on your Content Strategy. Working with your Brand Strategy, and following your Brand Guidelines and keeping a consistent theme to your Visual Identity Design, we will work with you to develop strategic and engaging content that speaks to your audience and develops conversations towards converting sales.

Video + Photography
An essential part of any content strategy is top-quality visuals that include photography that is on brand and video content that tells your Brand Story. We work with professional photographers and videographers to craft your imagery and deliver your messages in the most appealing and impactful way. Video is the way of the future, and even if you don’t want to feature in your videos, we can develop strategies that bring video into your content strategy.

Marketing Services

Marketing Strategy
Without a clear strategy for your marketing approach, you’re shooting in the dark and will most likely miss the mark! We’ll develop simple or sophisticated strategies to give you a plan to reach your customers and convert them into relationships. There are many ways to approach your marketing strategy, and we have several solutions to suit your needs and budget, starting with a high-level approach, down to a detailed plan for management and execution.

Digital Strategy
An essential element to any Marketing Strategy is the digital component. With solutions and dynamics of the digital space changing daily, we can adopt a series of services to provide a holistic and effective solution to your particular requirements. The combined activities will give you resources to grow, engage and convert your ideal audience with actionable tactics you can implement yourself, or via our Marketing Consultants.

Social Media Marketing
Following your digital strategy, we’ll develop your Social Media presence to connect more powerfully with your audience, build your Brand, increase sales and drive traffic to your website.

Inbound Marketing
With a solid inbound marketing strategy, you can attract customers with valuable content and experiences tailored to them. You offer connections they’re looking for and solve problems they already have. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

SEO
SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business:
Organically rank higher on Google searches
Competitor analysis and keyword research
A strategy to engage your target audience
Direct relevant traffic to your website
Monthly benchmark and progress reports

The Brand Transformation Program

Built for Passionate Professionals who need a brand that tells the true story of who they are. Our unique brand development process is designed to help you plan, give you structure and guidance through re-building and marketing your brand.

The Four Stages of Transformation

CLARIFY your direction
Develop a clear STRATEGY
CREATE a brand that reflects you
DELIVER your brand and marketing