Brand Design, Brand Strategy, Property + Lifestyle
Archers are a truly active body corporate management firm, and they pride ourselves their history, knowledge, services, location and people.
We worked with Archers to develop their brand, revitalising and refreshing their existing logo and graphics.
After the initial research phase, we identified their uniqueness as being their ‘Active’ approach in the industry – always being ahead of the game and delivering constant, reliable and accurate services. This led to a significant focus on ‘Actively engaging communities’ being at the heart of their corporate communication.
Their tagline – ‘The Strata Professionals’ was added to their logo and cemented the authority in the industry as leaders of their field.
With subsequent additions to the brand – they now have several divisions/brand extensions that with within their Corporate Brand Family.