Project details
Client
Jacqui Perkins.
Category
Brand Design, Consulting
Jacqui Perkins is a coach, consultant, facilitator and speaker. Elephant Creative Design helped re-design and re-launch her brand in 2018 to become known for delivering Actionable Results and Courageous Leadership.
As a tireless worker, passionately delivering for her clients, Jacqui totally deserved to be seen and heard but her brand was letting her down. Sure, she was getting work, but she was tired and so was her brand. It was lacking the vibrant personality that was her trademark. It did not portray the unapologetic approach that was core to her success. And she did not have the comprehensive suite of tools she has now to deliver her training workshops and coaching groups.
Now Jacqui can proudly deliver her true self via her brand, with a comprehensive suite of tools that paint a clear picture that is worthy of the results she achieves.
I know that a client is doing great things when the research results in glowing comments and loyal advocates. Jacqui was clearly delivering great training, with dynamic energy and proven results – but her brand was just not reflecting her true quality. Jacqui invested in the Brand Transformation Program with her heart and soul and the result was a transformation that she is proud of and continues to evolve every day.
• We developed a Content Managed Website that continues to be a source of education and inspiration for her clients.
• We developed a tagline that is indicative of her unwavering loyalty and dedication to ensuring all of her clients achieve lasting results.
Stationery
• We developed a range of highly innovative and unique promotional tools that served to add value for her clients and exposure for her brand.
• We worked with her to evolve and develop campaigns and educational content that continues to expand her exposure.
We created a series of fun Illustrations that allowed her to express her teaching better
• We developed a range of bold vibrant colours and a suite of patterns derived from her heritage in South Africa
• She now has a clear set of Brand Guidelines that contains her complete suite of tools, graphics and assets.
• We produced a large array of templates that simplified her day to delivery and preparation of proposals and presentations.
• We identified her proprietary process and categorised outlines her services and developed a suite of programs that are integral to her delivery.
