The Brand Blog

Why you should build a brand, not just run a business.

Why you should build a brand, not just run a business.

Finding time to work on your own brand is hard I know. Here are some reasons why you might not be working on your brand. It’s important but not ‘urgent’. A nice to have not a must-have. You’re not ready … yet – it can wait. You’re too busy working on your clients’...

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It’s time to re-think the way we do business

It’s time to re-think the way we do business

Part of what we do here at ECD is to help business owners RE-THINK their business approach and never has it been so important to consider re-thinking the way you do business right now. As we navigate our way through one of the most challenging times in history, we are...

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5 ways to approach marketing your brand now

5 ways to approach marketing your brand now

Many people I speak to have been sitting politely on the sidelines, feeling uncomfortable about joining in trying to be respectful by not marketing or make a lot of noise in this time. But in reality, now is the time when your customers need you most.  Businesses...

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Why do authentic brands work?

Why do authentic brands work?

In my role as a brand consultant and creator, I take particular care and pride in developing authentic brands that are authentic and real. We go to great depths to get to know our clients, their work and offering so we can create a brand that truly aligns with them....

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8 reasons why it might be time to rebrand

8 reasons why it might be time to rebrand

Embarking on a re-brand is not something you want to do every day, but sometimes it is something that is left on the back burner for too long and not addressed – for various reasons! If you’ve got that nagging feeling that maybe it’s time to consider refreshing your...

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At the heart of every good brand is the truth

At the heart of every good brand is the truth

An authentic brand tells the truth about who you are, what you do, who you are not and how what you do can help the people that need or want you. At the heart of every good brand is the truth. It’s what makes you, ‘YOU’ that makes your brand different. Today, more...

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ELEPHANT TALES - the stories behind the brands

A brand is only as good as the people behind it.

Our 'Elephant Tales' are designed to introduce you to some inspiring people that walk their talk and stand behind their brands.

ABOUT WOOLLAM

Craig talks about the History of Woollam and his personal journey with the company. Worth a look if you'd like a look behind the scenes at how this great company has evolved over its 136-year history.

THE BRAND TRANSFORMATION

 Craig shares his personal insights into how the Brand Transformation journey has impacted the company - Some excellent takeaways here that will change the way you think about branding!

SOME ADVICE

Craig offers some sound advice to anyone looking at embarking on some brand growth - definitely worth watching if you're thinking about working on your brand!