The Brand Blog

What type of website do you need?

What type of website do you need?

If 'building a website' is on your to-do list, before you do anything, you might want to review this list and get some clarity on exactly what type of website you need. Identifying the type of website you need is crucial because websites serve specific purposes and...

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Are you delivering your brand with confidence?

Are you delivering your brand with confidence?

Why a strong and clear brand will help you market your business with more confidence. In meetings where we are discussing marketing, I often find that even though a business owner may be highly accomplished at what they do, and truly capable of delivering outstanding...

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Why you should build a brand, not just run a business.

Why you should build a brand, not just run a business.

Finding time to work on your own brand is hard I know. Here are some reasons why you might not be working on your brand. It’s important but not ‘urgent’. A nice to have not a must-have. You’re not ready … yet – it can wait. You’re too busy working on your clients’...

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It’s time to re-think the way we do business

It’s time to re-think the way we do business

Part of what we do here at ECD is to help business owners RE-THINK their business approach and never has it been so important to consider re-thinking the way you do business right now. As we navigate our way through one of the most challenging times in history, we are...

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5 ways to approach marketing your brand now

5 ways to approach marketing your brand now

Many people I speak to have been sitting politely on the sidelines, feeling uncomfortable about joining in trying to be respectful by not marketing or make a lot of noise in this time. But in reality, now is the time when your customers need you most.  Businesses...

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Why do authentic brands work?

Why do authentic brands work?

In my role as a brand consultant and creator, I take particular care and pride in developing authentic brands that are authentic and real. We go to great depths to get to know our clients, their work and offering so we can create a brand that truly aligns with them....

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8 reasons why it might be time to rebrand

8 reasons why it might be time to rebrand

Embarking on a re-brand is not something you want to do every day, but sometimes it is something that is left on the back burner for too long and not addressed – for various reasons! If you’ve got that nagging feeling that maybe it’s time to consider refreshing your...

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At the heart of every good brand is the truth

At the heart of every good brand is the truth

An authentic brand tells the truth about who you are, what you do, who you are not and how what you do can help the people that need or want you. At the heart of every good brand is the truth. It’s what makes you, ‘YOU’ that makes your brand different. Today, more...

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ELEPHANT TALES - the stories behind the brands

A brand is only as good as the people behind it.

Our 'Elephant Tales' are designed to introduce you to some inspiring people that walk their talk and stand behind their brands.

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